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| The symbol of Fashion Town was designed by Mr. Takahiro Kato, a graphic designer who won through a public competition for a new design from among the citizens. | |
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The red ball signifies continuously changing Imabari, and the spring is a symbolical representation of the capital letter "I" of Imabari, which also signifies the motive power of progress. |
| Fashion Town Promotion Council | Towel. Kingdom in the World |
| YAKITORI | Industry Sightseeing Guide |